Interface Design and user experience

REBOOT Project

Meal delivery platform

Design of a marketplace-style ordering and meal delivery app. Then design of a multi-restaurant website, similar to Uber Eats or Deliveroo, but focused on ethical, sustainable, and local values — all starting from a single-restaurant online ordering app, with minimal interface changes along the way.

2019-2023

UX Design
UI Design
Branding
Design System
Context

In the context of Covid, the moby-resto product took a major turn: moving from a restaurant app generator to a fully customizable marketplace for the general public.

Challenge

I designed the business-facing tools, the customer app, and the builder, to evolve the entire product ecosystem around meal ordering. To do this, the lean interface needed to support 3 different app models: a marketplace, a franchise, and a single restaurant.

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Step 1

Agile design

• Designing new features to implement and new partnerships

• Prioritizing tasks

• Designing upcoming features

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Step 2

Templates design system

  • 1 single-vendor template
  • 1 multi-vendor franchise template
  • 1 marketplace template
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Step 3

Creation & identity

  • Creating the marketplace's brand guidelines
  • Adapting restaurants' visual identities
  • Proposing new shopping experiences post-launch

Mapping the different user journeys

Clarifying the different journeys and their impact on the final interface and the quality of the user experience.

An experience built on choice and autonomy

Echoing its "eat healthy" and "eat local" values, the experience is personalized based on user location and taste preferences.

Website design for the product launch & online ordering

Researching relevant frameworks, customizing pages, creating original content, and integrating UX best practices from the app.
Designing an online store template, customizable by its owner, that works either standalone or integrated into a marketplace.

The website offers several experiences depending on use: restaurant owner, company employee, or consumer.

Usage et ergonomie des catalogues unitaires : site vs application

Comparer les usages du site mobile et de l'application a permis d'optimiser l'expérience de cette dernière.

Vue du catalogue d'un restaurant sur la market place

Vue du catalogue d'un restaurant sur le site internet

Adding personalized suggestions to socialize the experience

I introduced an "inspirations" section to encourage sharing each restaurant's specialties
Developing the social and local aspect of suggested and shared meals
Mentally separating dish search from restaurant search
Highlighting chefs' expertise

Design of Loyalty & Promotions Features

Read more about this use case

Launch campaign

Poster design for street marketing
Visuals & templates for social media
Presentation materials for prospects

Turning a mature product into a growth lever

Creating a digital project presentation with animations, adapted into a booklet showcasing the product's journey and latest results.

Impact


. Successful platform launch with an initial base of around a hundred partner restaurants.
. Built a product robust enough to support the company's growth and the addition of new features.
. Steady user growth over the first two years, with strong feedback on the menu and the app's smoothness.

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