UX d'un Builder d’applications mobiles - Design d'interface et d'expérience utilisateur

Step 1

Research and ideation

• Ideation workshops with user designers
• Technical briefings with developers
• Surveys and competitive analysis

Step 2

Design

• Redesigning the builder around a standardized design system
• Improving the existing WYSIWYG
• Participatory workshops with developers

Step 3

Testing and improvements

• Fast, iterative testing and ranking of results
• Adding micro-interactions to clarify states and actions

Target users and needs

I ran workshops and interviews to understand the challenges developers and designers were facing.

First user journeys and test screens

After completing our research, we built a first workflow concept for the software, developed in sprints.
The idea was to familiarize users with the tools they already knew:
"Ideate" for the designer and references
"Data" for docs, web links, and the app's key principles
"Design" for drawing the interface and interactions
"Code" for connecting data to components and customizing them

First mobile apps generated with the solution

With the restaurant industry as our target, I designed: :
An app and its customizable template for people ordering meals
The design system and UX of the generated apps
A complete order and product management app for restaurant owners

Views of the order and product management app for restaurant owners.

View of the meal-ordering app for end users, with customizable colors and image

First premium results with the builder

We then used the builder tool to digitize the Qualité & co restaurant brand into a real-time ordering and information app!
I handled the UX flows, the app interface, testing, and the showcase website.

Complete design of the Q&co app for corporate restaurants and their employees.

We redesigned the builder to produce complex native apps
50% of Android/iOS apps built directly by and for designers
Full design of the final app's user journeys and interfaces

First complex results with the builder

We made it possible for the builder to generate multi-version templates and handle backend integration for various types of businesses.

B2B booking app

UX and UI for a B2B app for business travelers booking hotel rooms during their trips.

B2C pharmacy app, multi-vendor

Designing multi-brand features for the app and building wireframes
App design system for generic templating
Development follow-up
Graphic styling of the app based on the client's brand guidelines

UX of a mobile app builder

With the whole team, we transformed a basic mobile app generator into a full low-code platform, integrating CMS, tracking, e-commerce, and B2B/B2C dashboards — an evolution driven by the goal of unifying business use cases within a simple, consistent, and standardized tool.

2018-2022

Mobyview had a cross-platform low-code builder, originally designed to produce simple mobile apps. Alongside designing client applications, my role was to evolve the tool itself — its product definition, design, and functional and dynamic scope.

Turning a limited tool into a platform capable of producing full B2B and B2C apps, including: online purchasing, catalog management, business dashboards, and native iOS and Android deployment.