Agence Mediagora - Design d'interface et d'expérience utilisateur

REBOOT Project

Mediagora, Activation agency

Creating a complete new visual identity — logo, typography, press kit, and more — alongside the leadership of Mediagora, a communications agency specializing in product launches and event organization.

2016-2017

Process

Working closely with the client to bring the ideal visual identity to life.
Brainstorming. Gathering and organizing references and moodboards.
Competitive monitoring. Selecting proposed ideas.
Facilitating collective ideation workshops.
Brand guidelines. Structuring and prioritizing information.

Decisions

Designing an immersive, bold, and distinctive digital experience.
Evolving Mediagora's identity by giving shape to its raw stone symbol through 3D.
Enriching the brand's expression with more texture, depth, and credibility.
Organizing the experience around the group's two pillars: Brand Content and Corporate Events.

Bringing an original concept to life to stand out

The goal was to bring the agency's identity to life through animation, storytelling, and organic textures. The site tells its story in an immersive way, while playfully subverting the conventions of marketing presentations with an offbeat, humorous, and surreal tone.

Creating a unique, gamified website experience with a touch of 3D

Co-designing a 3D rock shape and its animation
Site navigation with 4 orientations
Animations on the agency's case studies

Rolling out the visual identity across the agency's materials

Created a best-practices guide for the visual identity
Created templates for communication materials: newsletter, digital banners, business cards, brochures, animations, presentation templates
Designed the responsive and mobile website
Followed up on website development