Context
The previous app had become outdated, unstable, unintuitive, and out of step with the brand's current standards. Audi wanted to fully rethink the user experience — ergonomically, visually, and functionally. Audi also lacked data on its users, making it harder to target their needs and communicate effectively about sales and new models.
Solution
Deliver a gamified experience with limited resources for animation and interactive game complexity, by showcasing Audi's high-quality videos and photography through animation. Using the cars' visual identity to illustrate the app's content, and offering a range of entertainment options — catalogs, games, and goodies, much like on a plane.
